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ANDERSON 2-MONTH REPORT – June 2020



ACTIVITIES IN THE LAST THREE MONTHS:


1. UG CORE MARKETING PRINCIPLES COURSE: Department Chair is writing an undergraduate Marketing Principles class to incorporate humanistic values and sustainability in a more fundamental way.

Contact person: Abigail Schneider aschneider@regis.edu


2. UG INTEGRATIVE MARKETING COURSE: LEADING FOR A SUSTAINABLE WORLD: Course under development by Department Chair and scheduled to be taught Spring 2021. Incorporates leadership and principles of a sustainable world.

Contact person: Abigail Schneider aschneider@regis.edu


3. GRADUATE MARKETING COURSE: MARKET OPPORTUNITY ASSESSMENT: Course concepts completely based on sustainability concepts and incorporated into new marketing practices. The course includes contemporary readings from sustainability experts and is used as core material for all sections of this course (not a single instructor).

Contact person: Linda Irwin lirwin@regis.edu


4. GRADUATE MARKETING COURSE: MARKETING MIX DECISIONS: The course was developed with sustainability concepts added to traditional marketing mix concepts. Course material is foundational for all sections of this course (not a single instructor). Student reaction to content recorded.

Contact person: Linda Irwin lirwin@regis.edu


5. CAPSTONE COURSE: STRATEGIC CORPORATE SOCIAL RESPONSIBILITY AND STEWARDSHIP.

The course uses a multidisciplinary approach to leverage CSR as a strategic opportunity for organizations and examines corporate social responsibility as a strategy to add value through improved products, profits, and brand equity.

Contact person: Robert Spagnola rspagnol@regis.edu.


6. PUBLICATIONS:

Book Chapter:

Fox, Mairi-Jane V., Abigail B. Schneider, Marilyn Lucas, and Beth Caniglia (2020). The Nature and Role of Business in an Ecological Economy. In Robert Costanza, Jon Erikson, Josh Farley, and Ida Kubiszewski (Eds.), Sustainable Wellbeing Futures: A Research and Action Agenda for Ecological Economics. Edward Elgar.

Contact person: Abigail Schneider aschneider@regis.edu


7. PUBLICATIONS:

Faculty paper: Defining Sustained Value Marketing, to set a new definition of market in a world of reduced consumption and scarcity.

Contact person: Linda Irwin lirwin@regis.edu


8. PARADIGM FOR SUSTAINED BUSINESS MBA

The newly combined college incorporates business and computing sciences. Curriculum reviewed for sustainable world concepts.

Contact person: Ken Sagendorf ksagendorf@regis.edu


PLANS FOR THE NEXT 3 MONTHS


1. MBA MARKETING COURSE: MARKETING STRATEGY

The course is being built on a sustained world framework and departs from the traditional marketing strategy formula of product promotion.

Contact person: Linda Irwin lirwin@regis.edu


2. RESEARCH:

Academic research continues for transformative consumer research topics.

Contact person: Abigail Schneider aschneider@regis.edu


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